Edge
The umbrella name. Write it as Edge.
Edge Ecosystem / Partners
Use the Edge brand only with permission.
For referral, delivery and technology partners. One name, two logo files, and a hard limit: a partner does not sign, invoice or collect payment for Edge.
One brand, Edge
Directions are descriptors. They share this brand and do not have their own logos.
EdgeFocus
Always one word. Never “Edge Focus”, “Edgefocus” or “EDGEFOCUS”.
Descriptors
Edge Consulting, Edge Experts and Edge HR. Set Edge in bold and the descriptor in regular type. Do not draw a logo for them.
Approved logos
Use only these two masters. Navy is for light backgrounds. Gold is for dark backgrounds. Do not place the gold logo on white. This is the Edge logo, not a separate EdgeFocus logo.
Navy on light
#174276. Light backgrounds, including white.
Navy logo, SVG · Navy logo, PNG 1600×900 · Navy logo, PNG 5568×3132
Gold on dark
#E2BF76. Dark backgrounds only. Do not place this file on white.
Gold logo, SVG · Gold logo, PNG 1600×900 · Gold logo, PNG 5568×3132
Keep the files intact
Proportions and clear space
Do not stretch, rotate, outline or add a shadow or other effect. Leave clear space of one quarter of the logo height on every side. Nothing else goes in that space.
Do not recolor
Do not rebuild the mark. Do not use a gradient logo or the 2025 logo.
Minimum size
Use the full logo at 120 pixels or more on screen, and at 40 mm or more in print. Below that, leave it off. Do not redraw a smaller icon.
Color
One blue is the core. Text on a bright fill is deep navy, not white. Navy and gold in the document row are for Edge proposals, contracts and reports. Direction colours are line accents for marketing and navigation. They are not logos and not colours for product controls.
Core blue
On dark backgrounds
#4CA5FF
On light backgrounds
#005FD9
Text on a bright fill
#03080F
Document layer
Navy on light
#174276
Navy tint on dark
#B4D0F5
Gold on dark
#E2BF76
Gold on light
#9A6500
Line accents
Edge, dark
#B4D0F5
Edge, light
#174276
EdgeFocus, dark
#4CA5FF
EdgeFocus, light
#005FD9
Edge Consulting, dark
#EDB345
Edge Consulting, light
#9A6500
Edge Experts, dark
#BB8AEF
Edge Experts, light
#803DBB
Edge HR, dark
#4EBE7D
Edge HR, light
#0B7643
Type
Use the same three families on every Edge material. Do not retype the logo in another font.
Geist
Headings and display text.
Manrope
Body text.
Geist Mono
Data, codes and tables.
How to describe the relationship
After Edge has agreed in writing, you may name the relationship in your own materials. You may not present your firm as Edge.
You may say
“Partner of Edge.” With the agreed track: “Referral partner of Edge”, “Delivery partner of Edge” or “Technology partner of Edge.”
You may not
Use Edge as your company name, call yourself an Edge office, or say that you can bind the company.
Product name
In English and in Russian, EdgeFocus stays in Latin and in one word.
Permission, contracts and payment
Written permission
Using the Edge name or logo requires prior written permission from ООО «ЭДЖ ЭКОСИСТЕМА». Submitting the partner form does not grant that permission.
There is no standard commission. Any referral compensation needs its own written agreement and is not published here.
Do not act for Edge
Do not sign contracts, issue invoices, collect payments or make commitments on behalf of Edge.
Clients pay the company
Clients pay only to the official bank details of ООО «ЭДЖ ЭКОСИСТЕМА» published on the company page. Do not pay a partner account, a personal account or any other recipient. Match the recipient to that legal name, INN 9707054215 and OGRN 1257700561590 before paying.
Verify and report
To confirm a partner, or to report misuse of the name, the logo or a payment request, email hello@edgeivaikin.com or write on Telegram. A logo on a page or in a message is not proof.